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It's not unusual for a fast growing company to depend on their sales staff, word of mouth and previous clients for new business.
Typically such a company may apply various marketing tools in a haphazard way, weighing the results of each.
Some sales tools yield immediate results while other take more time. Sales people leave.
We have found that the most effective means of growing a business is to develop a marketing plan.
This allows the company to set goals and lay a path to meet those goals. Using multiple marketing tools in an organized, overlapping, integrated program has proven to be the most effective at getting the desired results.
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| The steps to creating a marketing plan first require the answers to the following questions.
1) What does the company do?
That may seem basic, but many companies have more than one focus.
2) What are the goals of the company,
long and short term?
Get more jobs? Get more clients?
Be more profitable?
Expand into new markets?
Expand the services / products offered?
3) Who is the customer?
Is the client market changing?
Who are the buyers and decision makers
who hire the company? 4) How does the customer gain
by hiring the company?
What is the competitive edge
of the company over it's competition? | |
